Dietz and Watson, one of the country’s premier deli meat purveyors, decided in 2007 they wanted to launch a National radio and television campaign targeting the top 25 media markets. At that time Dietz & Watson did not have representation from a media buying agency. They were presented campaigns by several rep firms as well as directly from tv and radio stations. Power Play Marketing & Media was brought in through a referral from an existing client who had a relationship at Dietz & Watson to examine the current media buy, make appropriate changes and demonstrate significant savings. Through Power Play’s strategic planning and media negotiation, a savings of over $2.5 million dollars was achieved which represented a 27% savings on the total buy.