ReMax, Based in Denver, CO, RE/MAX International is a global real estate system of franchisee owned and operated offices and their network of nearly 96,000 independent sales professionals. ReMax of New York was looking for an out of the box, unique opportunity to capture the New York Market and really build their brand awareness. After speaking to several agencies, ReMax approached Power Play Marketing & Media to come up with a proposal that would 1. Reduce their spending 2. Build brand awareness through innovative marketing ideas.

Based on the strategy session with the client, we re-negotiated their entire media spend as well as negotiated several high profile branding opportunities in the New York Sports Market. By negotiating their media spend down by nearly 30% and keeping the same frequency and reach, we were able to free up cash for a long term deal with the New York Rangers, New York Yankees and New York Mets. Successfully increasing ReMax’s Brand Reach and Awareness to the New York Metro Area.